BizSugar.com › Social Media › Why Social Media Promotion May Not Work for You...

Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.

I agree and disagree with that. Social media promotion does work. If it doesn’t, it probably has to do with strategy.

Over the years, I have seen hundreds of indie artists in action across social networks. When I worked as a journalist, I interviewed many. One thing I noticed right away is this: A majority of them couldn’t tell you who their audience is if you asked them.