Why Is Simple So Hard :: Duct Tape Marketing

Posted by ducttape under Social Media
From http://www.ducttapemarketing.com 1019 days ago
Made Hot by: marciabiz on August 8, 2010 4:07 pm

The other I posed this somewhat trick laden question on Twitter – “Is making something easier to understand dumbing it down or smartening it up?” The answers I got were mixed. Some obviously saw that I was suggesting it’s actually harder to make some easy to understand. Others clearly felt that it somewhat of a disservice to try to make things that were complicated seem simple.

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Written by swssem
1004 days ago

I used to work in PR, and one of the big values we offered to clients was to take the role of the uninformed and use that to force clients to be simple & clear in their communications to press & the public. People often accuse PR flaks for being stupid - but there's huge value in forcing simplification. If you're steeped in the details in your own business, it often takes an outsider to force you to simplify and clarify.

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Written by ShawnHessinger
1017 days ago

Great post, John, and something that most people should be thinking about for their businesses. When you ask the question what does Apple do, or what does Google do, or what does 37 Signals do...or what do you do, it's tougher to answer that question than most people realize. On one hand you've got to give yourself room to grow (Apple does more than just computers now) and at the same time, you've got to understand the core of your business (Google is about search) so that you can help people understand what you do as well.

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