The new Twitter profiles are being rolled out. And David Meerman Scott gives us an overview of what's new and different about them. He also has some suggestions about how to use the new profiles for better personal and business branding.


Written by lyceum
875 days ago

Shawn: Thanks for your answer. Have you used a professional photographer for your new Twitter profile photo, or used a selfie / taken by a friend?

Have you created a schedule for you different social media activities?

Written by lyceum
894 days ago


Yes, that is a challenge. What you could do is to rotate the banner space with different images over time. I would pick a personal brand, e.g., a photo, caricature, etc.

Written by ShawnHessinger
875 days ago


Sorry, just saw this comment. Yes, I think that's the way to go and I'd add a similar strategy is probably best on other channels like Google Plus and Facebook too. I think it's possible to quickly get lost maintaining too many things if you happen to be running several businesses at once.

Written by lyceum
898 days ago

Shawn: Thanks for sharing "Six Pixels" mastermind, David Meerman Scott's post on the news about Twitter profiles. Have you thought about how you will use it for your branding?

I have used the banner (created by John Cox) for my upcoming site,, for underlining that I am an American in Spirit. The profile photo is from the unconference, WebCoast some years ago.

I have tested the pinned tweets yet.

Written by ShawnHessinger
895 days ago

Hi Martin,

I think the new Twitter profiles certainly do open a lot of possibilities. The tricky part, perhaps, is if you have a variety of blogs or websites or brands you're involved with. How do you choose to brand your Twitter account? Or do you select a personal brand that can be used no matter what business you happen to be sharing about?

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