BizSugar.com › Social Media › What Marketers Can Learn from Trump About The Science of Persuasion

The recent victories were not merely political successes, but demonstrations of the immense potential of advanced marketing and advertising methods.

We’ll look at three key areas in this article:

Why are emotions so powerful in decision making?
What is psychometric testing – the Trump and Brexit campaigns’ marketing method – and what can it tell us about our audience?
How do we turn theory into actionable techniques?
The world of marketing is changing. Don’t get left behind.