When The Financial Brand wrote an article titled “Why Social Media Is a Waste of Time for Most Banks & Credit Unions,” it sparked a fiery debate about the role of social media in the retail financial industry. One of the most striking facets of the discussion was the general confusion about what social media really is.





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Written by tiroberts
3441 days ago

To me social media is about connecting with your target market and truly "getting inside their heads", or in other words getting to know them. People are so transparent on social media so it's the easiest platform to do that.



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Share your small business tips with the community!
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