BizSugar.com › Social Media › Wake Up - It’s the 21st Century, the Era of YouthNation

When sent a copy of “YouthNation: Building Remarkable Brands in a Youth-Driven Culture” by Matt Britton, to review, I was half expecting just another book on marketing and branding using social media.
As it happens, the book does cover the use of social media as a key branding and marketing tool, but it goes much further than that, and will help the reader to understand the mindset and culture of today’s youth.
Matt Britton (@MattyB) is the owner and CEO of MRY, a successful branding agency with many high profile clients such as Visa, Coca Cola and Puma to name just a few.