BizSugar.com › Social Media › Using LinkedIn to Expand Your Marketing Reach

Although today's marketplace has become web-based and fast-paced with people increasingly doing business with others through social networks; however, they still much rather prefer getting involved in business with someone whom they know, like and trust rather than a mere logo or a brand statement. This makes LinkedIn an enabling tool for them to strengthen and expand their network of trusted contacts and extend their marketing reach.