Change is a constant in social media. What worked six months ago may not work anymore today or next week.
With a growing number of users, especially on the mobile front, the social and digital worlds offer great opportunities to marketers and brands. However, if the latter want to thrive in them, they must throw all old-fashioned tactics away and start paying attention to online chatter.
Social customer care has never mattered more!
Towards a Mobile-Centric Social Media World
Posted by
cendrinemedia under Social Media
From http://blog.paper.li 3363 days ago
Made Hot by: PMVirtual on February 4, 2015 5:17 am
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Comments
3362 days ago
Mobile numbers are certainly sobering, especially for those businesses, marketers and publishers who still fail to take them into account when creating their strategies. I suspect these individuals don't realize just how vast a mobile audience they are still overlooking. But, assuming trends continue, ignoring this growing group of consumers could be increasingly dangerous.
3356 days ago
Yes, they still fail to take them into account. My best bet would be that they feel overwhelmed because they came late to the party and have to catch up.