BizSugar.com › Social Media › This Luxury Hotel Lets You Stay For Free If You\'re Popular On Social Media

Planning a trip to Europe? All you need are 2,000 Facebook friends for a free room in Stockholm.

You’ve heard of internet celebrities getting paid to mention a product in a tweet or shoot out an Instagram with a brand in the shot. Now a hotel in Sweden is taking social media marketing to a new level by offering a free stay to anyone with a serious online following.

In the words of Stockholm’s Nordic Light Hotel, it “accepts personal social networks as currency.”