Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.
But understanding these factors in and of themselves is only half the story; the other half is understanding your audience and the characteristics that influence their reactions.
In other words: To create a campaign that will be popular with men, women, Millennials and Baby Boomers, it’s going to take more than a few cat pictures and some Autotune.
The Science of Viral Content: Which Emotions Make Us Share?
Posted by CateCosta under Social MediaFrom http://blog.bufferapp.com 3524 days ago
Made Hot by: centrifugePR on August 2, 2014 10:13 am
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