BizSugar.com › Social Media › The Most Important 120 Characters in Your LinkedIn Profile

I won't ruin it for you. Suffice it to say that Web and marketing services consultant Michael McNew is really on to something here. These 120 characters are the difference between you landing that incredible new account, attracting more client or customers, building your business and...well, as Micheal says being "dead in the water." If you want to use your LinkedIn profile effectively this is the one post you must read.