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From Duct Tape Marketing podcast with John Jantsch:

The title of today’s post is one that I could write on a monthly basis. What’s next in social media is a topic that seems to create a great deal of angst in marketing circles.
I suppose the reason is that in some fashion social media has changed the game of marketing in ways that feel foreign to most and it’s not done changing. In fact, the only constant is change and evolution and that creates confusion. Seems like once a social media expert figures out how to tell people the best way to use Facebook, poof, it all changes.