The End Of Free. Will Facebook Squeeze Out Small Business?

Posted by VisibleLogic under Social Media
From http://www.visiblelogic.com 3663 days ago
Made Hot by: PMVirtual on April 10, 2014 5:05 pm

Facebook—like so many social media channels—is thought of as free, but recent changes will make Facebook marketing more expensive for small businesses.

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Comments

Written by lyceum
3660 days ago

Emily: I would like to talk more with at some point at time regarding new media marketing and book cover design. I love your company name, Visible Logic.

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Written by ebele
3662 days ago

For me, I don't think it's a matter of 'will they', but a matter of when. It's something I feel they're already doing anyway.

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Written by ebele
3655 days ago

It's a shame, and is indeed sad, but I really don't see Facebook doing something about it. By the looks of it, money matters to them more than the impact their move has had and is having on some small businesses.

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Written by VisibleLogic
3660 days ago

@Ebele some definitely are paying. But I was sad to hear about a local farm that is no longer getting the engagement she used to get through her Facebook page. She is, honestly, not that marketing or computer savvy, but the drop off was dramatically clear to her. And it is not in her budget to start paying to promote her posts.

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Written by lyceum
3663 days ago

"There Ain't No Such Thing As A Free Lunch." It is to time to pay if you want to market your stuff on a free site. The important lesson is to create your own hub...

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Written by VisibleLogic
3660 days ago

@Lyceum I do agree, that creating your own hub is key. And marketing is never free, if you don't pay with money, you pay with time. We always recommend our clients house all their key content on their own web site, usually in a WordPress-based blog.

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