BizSugar.com › Social Media › The Changing Face of Social Media Marketing

As a small business owner, you know that social media marketing must be a part of your overall marketing and business plan. But how do you tackle this beast? Four years ago, almost every ‘fan’ your Facebook page had saw your posts in their newsfeeds. Interaction was easy. Engagement happened naturally.

Now what? Marketing your business via social media is becoming more challenging by the day. Not only do you have to spend the time actually planning and writing posts, but you have to spend time researching the newest algorithms and educating yourself on the latest tactics and strategies.