BizSugar.com › Social Media › The 6 Characteristics of Viral Content

It’s every online marketers dream to ‘go viral’ and find that sweet spot that makes the internet population hit the share button over and over again. According to Jonah Berger, a marketing professor at the University of Pennsylvania, there’s a science to viral posts which can be identified by six key drivers. Under the acronym STEPPS, he sets out what elements must be present for content to be shared.