Quantifying an ROI from social media is only possible after you’ve developed a strategic plan that will make measurement both clear and easy. When it comes to social media “80% of marketers begin with tactics instead of goals” – eMarketer Report. Here’s how to build a social media strategy to ensure that you don’t waste time or money on tactics that might work.





Comments


Written by HeatherStone
1855 days ago

Hi Niall,

Yes, listening is a great place to begin especially since many of the other steps flow naturally from this one. Great insight and thanks for sharing it with the BizSugar community!



Written by nialldevitt
1855 days ago

Thank you, Heather - for sure, it let's social begin to fall into place.



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Paul Cox @SpinLessPlates Offers Business in a Bag

Paul Cox was looking for a way to cut back on the hours he was spending on his business. Like many entrepreneurs, Cox … More
Editor's Picks


Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Share your small business tips with the community!
Have you tried BizSugar's new video posting feature?