Quantifying an ROI from social media is only possible after you’ve developed a strategic plan that will make measurement both clear and easy. When it comes to social media “80% of marketers begin with tactics instead of goals” – eMarketer Report. Here’s how to build a social media strategy to ensure that you don’t waste time or money on tactics that might work.

Sponsored Content


Comments


Written by HeatherStone
613 days ago

Hi Niall,

Yes, listening is a great place to begin especially since many of the other steps flow naturally from this one. Great insight and thanks for sharing it with the BizSugar community!



Written by nialldevitt
612 days ago

Thank you, Heather - for sure, it let's social begin to fall into place.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Say Hello To Ileane Smith: Contributor of The Week!

Woo-hoo! Meet our latest "Contributor of the Week," Ileane Smith. Ileane started her small business adventure … More
Editor's Picks

Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!