Quantifying an ROI from social media is only possible after you’ve developed a strategic plan that will make measurement both clear and easy. When it comes to social media “80% of marketers begin with tactics instead of goals” – eMarketer Report. Here’s how to build a social media strategy to ensure that you don’t waste time or money on tactics that might work.



Comments


Written by HeatherStone
893 days ago

Hi Niall,

Yes, listening is a great place to begin especially since many of the other steps flow naturally from this one. Great insight and thanks for sharing it with the BizSugar community!



Written by nialldevitt
893 days ago

Thank you, Heather - for sure, it let's social begin to fall into place.



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