Quantifying an ROI from social media is only possible after you’ve developed a strategic plan that will make measurement both clear and easy. When it comes to social media “80% of marketers begin with tactics instead of goals” – eMarketer Report. Here’s how to build a social media strategy to ensure that you don’t waste time or money on tactics that might work.





Comments


Written by HeatherStone
1550 days ago

Hi Niall,

Yes, listening is a great place to begin especially since many of the other steps flow naturally from this one. Great insight and thanks for sharing it with the BizSugar community!



Written by nialldevitt
1550 days ago

Thank you, Heather - for sure, it let's social begin to fall into place.



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Marie Forleo Kicks Ass For Small Business @marieforleo

Marie Forleo not only talks the talk. She also walks the walk. In 2001, she quit her job in publishing and embarked on … More
Editor's Picks


It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?