Targeting Your Social Media Audience with Segmentation

Targeting Your Social Media Audience with Segmentation Avatar Posted by cherry93 under Social Media
From 1109 days ago
Made Hot by: tallpoppy100K on November 20, 2012 6:23 am
Segmenting your customers by basic characteristics like gender, relationship status, education, age, location, and language is not a new idea in marketing. Having small business owners be able to handle this kind of thing simply by logging into their Facebook accounts certainly is. Social media strategist Nick Cicero shows you how to take advantage of this new feature.


Written by bigmoneyweb
1109 days ago

Well written. Its important for organisations to know which categories most of its customers fall into as the communications media they select should appeal to the widest group possible. So, for instance, if most of your target market simply spectated online, you would be unwise to invest heavily into a forum or blog that was dependent on user generated content. Thanks for sharing.

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