BizSugar.com › Social Media › Switching Perspectives: What Users Want From Brands On Social Media

By Simon Horton

Engage them, educate them, entertain them. Everybody has a take on ‘how a brand can get the most mileage out of social media’. Ideas for social media content range from the practical to the boring to the downright wacky. Some crunch numbers, some go by their gut while others just try their luck, throwing all types of content at their users praying hard that something sticks.

In the midst of all this analysis, creativity or plain wishful thinking; what gets lost sometimes is the most fundamental thing of all – what does your customer REALLY want?