A recent study by Mzinga and Babson Executive Education revealed that 86% of the respondents from a variety of industries have adopted social media for work purposes.
57% of them use it for marketing purposes while almost 30% use it for customer service.
It is always said that measuring social media ROI is essential for insights and accountability. But in reality, only 16% of respondents measure their social media campaign performance.
In other words, 84% of the professionals are using social media ignorant to its effectiveness.
STUDY: 84% Don't Measure Social Media ROI
Posted by
williswee under Social Media
From http://www.penn-olson.com 975 days ago
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