BizSugar.com › Social Media › Spring is in the Air #infographic

Spring means shorts and sundresses, which also mean more health-conscious consumer activity. As it turns out, this consumer activity is well supported by online sharing behaviors, and healthy shoppers present a prime example of CPG consumer whose sharing habits directly reflect their purchase habits. To validate this, we dove into the social data of this highly receptive audience to shed more light on who they are and how to reach them.