BizSugar.com › Social Media › Social Tech 2010: Spiral16 Sponsor of B2B Marketing Conference

B2B social media is like sex in high school: Everyone claims they are doing it, but very few are.

B2B marketers are embracing social tools as a way to connect with customers and grow their businesses. Most attendees have some kind of social presence or say they imminently plan to. Most have attempted a blog or Facebook page or have peeked at Twitter. When Guy Kawasaki asked at his closing keynote, “How many people think Twitter is stupid?”—only two brave souls raised their hands high.