I want to address one of the biggest misconceptions about social media management – and that’s the assumption that what we do is post content. Yes, content development is a large part of management and it must be done well, but it’s only one piece of the puzzle. To ensure clients achieve results, here are the top six roles of an effective social media management company.





Comments


Written by lyceum
8 days ago

Rachel: Thank you very much for the links! Your link to Slideshare gave me a reminder that I should upload more of my presentations there. I have been using Haiku Deck lately.



Written by lyceum
8 days ago

Rachel: I would appreciate that very much! Thanks!

All the Best,

Martin



Written by centralpawebster
8 days ago

Martin,



Here are links to articles I’ve written on B2B marketing: http://strellasocialmedia.com/?s=B2B and you can find some Slideshare presentations at this link: http://www.slideshare.net/search/slideshow?searchfrom=header&q=rachel+strella



Best of luck on your talk!

Rachel



Written by lyceum
9 days ago

Rachel: Yes, it is challenge! ;) Do you know about examples (cases, white papers, blog posts, articles) on social media activities for business to business? It is pretty hard to find cases outside the North American market, I think.



Written by centralpawebster
9 days ago

I’m not sure on the international market, but I’ve written some things on B2B on my own blog. I’ve also delivered some presentations, as well. I am happy to share the links with you, if you think it would be helpful.



Written by lyceum
9 days ago

Rachel: Social media activities should be integrated in whole organization as a line of argument ("red thread" in Swedish).

Your post gave me inspiration for an upcoming talk (on social media activities for B2B), I will deliver at an ERP conference.



Written by centralpawebster
9 days ago

Glad to hear this, Martin. As a social media manager, it’s easier said than done. To get our clients to ‘act’ – it’s an ongoing challenge. But, YES, integration is key. Good luck on your talk.



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