BizSugar.com › Social Media › Social Media is a Culture, Not Just a Strategy

We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you'll be able to fully leverage social media. As much as people may disagree with me; I believe that before a company can fully use social media, there needs to be a cultural shift.