Researchers have used a combination of social media and transport data to predict the likelihood that a given retail business will succeed or fail. Using information from ten different cities around the world, the researchers, led by the University of Cambridge, have developed a model that can predict with 80% accuracy whether a new business will fail within six months.
Social media data used to predict retail failure
Posted by estherschindler under Social MediaFrom https://www.eurekalert.org 2018 days ago
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