Social media marketing, in sharp contrast, is an area where small businesses can compete. The barriers to entry are low, the hard costs of conducting campaigns are minimal, and small businesses have a few built-in advantages they can profitably leverage in the social media space. Let’s review these ideas in a little more depth:
Social Media: A Level Playing Field For Marketing
Posted by
irfanahmad1989 under Social Media
From http://www.digitalinformationworld.com 3248 days ago
Made Hot by: LoopLooper on June 1, 2015 9:10 am
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3245 days ago
I know we say this kind of thing constantly in the small business space. But is it entirely true? For example, Facebook and even Twitter and Pinterest, are now putting advertised posts out there as a service. Granted these sites all need a source of revenue too, but we've seen Facebook in particular employ an algorithm which seems to make it harder and harder to reach all your followers without advertising. Where does that leave our low barriers of entry, barring some other big free social networks entering the field?