BizSugar.com › Social Media › Posting Power: Tracking Your Social Media Data #infographic

So your business is on Facebook and Twitter; maybe you even have a blog in order to keep in touch with your customers. But just having social media profiles isn't always enough. Like any business practice, gauging how effective it is remains essential to success. Let's take a look at some tools you can use to measure how effective and engaging your social media presence truly is.