BizSugar.com › Social Media › Path to influence: a new study of SMBs and social media - Vocus Blog

Today we’ve published a brand new study, with our partner Duct Tape Marketing, of how small and medium-sized businesses (SMBs) are using social media. First and foremost, let’s point out that this survey is statistically significant with an actual confidence interval of +/- 4.9%. This means, of course, the data is solid.

Sample findings:
- 77% of SMBs say that social media accounts for 25% or more of their total marketing effort
- 87% of SMBs say social media has been somewhat helpful or helped a great deal
- The top two measurement metrics are 1) traffic (76%) and 2) # of new customers