BizSugar.com › Social Media › One Quality Can Make or Break Your Social Media Campaigns

With so many different brands using social media to reach out to customers, it can be difficult to stand out.
Some businesses try to use contests, videos, and other special promotions to interact with customers. But those promotions alone can’t make or break your social media presence.
According to Foursquare co-founder Dennis Crowley, there’s one very simple aspect of social media campaigns that are most likely to make customers take notice – authenticity.