BizSugar.com › Social Media › Newsjacking: Content Goldmine Or Social Media Landmine?

Your small business needs every leg up it can get when it comes to getting noticed online. Your content should be relevant, timely, shareable and ultimately add value to the reader’s experience with your brand. When a major event happens, jumping on the chance to connect your brand with that event can offer significant exposure for your small business. That being said, you must be very careful, as one misstep can look tactless and cost a lot more than you’re willing to give up. Use these tips to determine if newsjacking – or as some would say, being opportunistic – is right for your marketing campaigns.