BizSugar.com › Social Media › New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers

Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high "influence scores?" Forget about it. They make less than 3% difference versus anyone else.