BizSugar.com › Social Media › Measuring the Effects of Social Media

Social media marketing and SEO go hand-in-hand. And much like SEO, a social media marketing campaign is long-term and requires consistency in order to be effective. Some website owners are still struggling to measure the effects of their social media marketing campaign and prove ROI. While it may not be as black and white as some marketing efforts, it is still possible to measure social media ROI.