Recent criticism of Facebook has become quite the pile-on ... but what does it all mean for us marketers trying to figure out our social strategies for 2013?



Comments


Written by lyceum
692 days ago

Rachel Park: I agree with your statement:

"Second, let's all remember that Facebook is a free platform. Sure, we all invest time and effort into our Facebook Pages, but unless you choose to participate in its purely optional promotional features, it's free. And in Facebook as in life, you frequently get what you pay for."

At the same time, every user is calculated to be worth a certain amount. >$100? It is only a matter of time before we will see a better mouse trap and some people will jump ship from Facebook to the new place. But my guess that Facebook will stick around for a foreseeable future.



Written by creatingawebstore
692 days ago

Can't agree more about the whole Facebook situation and I saw this coming since the IPO launch. While I agree that it is a free platform and we get what we pay for, I also believe that a company should occasionally throw the users a bone... Especially since we are willing to invest our time in their business and help them grow.



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