BizSugar.com › Social Media › Is Facebook marketing dead? 2018 Tips for FB Marketing, Live & Ads

Did you know that Facebook’s algorithm uses over 100,000 different signals to determine which posts are shown? As the total volume of posts and interactions is enormous, Facebook limits the content displayed in a person’s newsfeed, prioritising the ones with high engagement (number of shares, likes and comments) within your network of friends. Combine this with the preferential treatment Facebook grants to paid advertising, and your marketing efforts are being suffocated by lack of reach.