BizSugar.com › Social Media › Instagram Stories vs. Snapchat Stories (infographic)

Is Instagram Stories or Snapchat a better use of my company’s marketing resources? While similarities between the two apps are numerous, knowing how each platform differs can help marketers make an informed decision on where to invest their time and advertising dollars.

For a side-by-side comparison of what each social media app offers in terms of audience, reach, functionality, and other important features, consult the following infographic from our friends at Mediakix which quickly distills the salient differences between Instagram Stories and Snapchat Stories: