BizSugar.com › Social Media › Instagram Messenger Ads, New Snapchat Geofilters, and Coming Facebook Features

Instagram for Business Announces Four New Objectives for Stories Ads: Instagram launched immersive, full-screen ads on Instagram Stories in January and made them available to all businesses in March. The company initially focused on “help[ing] businesses better target and reach the people they wanted to connect with.” Businesses can now purchase Instagram Stories ads across four additional objectives, including Video Views, Traffic (formerly known as Website Clicks), Conversions, and Mobile App Install.