In-Text Blog Ad Yields 3 Times as Many Clicks as a Popup

In-Text Blog Ad Yields 3 Times as Many Clicks as a Popup Avatar Posted by prussakov under Social Media
From http://www.amnavigator.com 779 days ago
Made Hot by: FutureVision on April 11, 2013 5:08 pm
I ran a basic level split test, serving two identical ads to my blog's readers: one (version A) in a popup, another (version B) as a call to action inside of a blog post dedicated to the subject. The latter outperformed the former one threefold!

Sponsored Content


Comments


Written by mallton
778 days ago

Thanks so much! Now I have some testing of my own to do.



Written by prussakov
778 days ago

Let me know what you find out, Malton.



Written by tiroberts
778 days ago

Interesting findings. I would think that the pop up would perform better than the in text ad; guess not. Thanks for sharing this info with us.

Ti



Written by prussakov
778 days ago

Yes, so I thought too. Apparently, not.



Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
Subscribe

Marsha Friedman @marshafriedman Business Celebrity

Marsha Friedman believes your business should have more than just a brand. She believes your business should be a … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?