How to rebrand a business [podcast]

How to rebrand a business [podcast] Avatar Posted by lyceum under Social Media
From http://smallbusinessbigmarketing.com 629 days ago
Made Hot by: fundpr on April 5, 2013 9:21 am
From Small Business Big Marketing Podcast, episode #129:

This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch points – business name, stationary, signage, website, imagery, social media channels and so on.


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Comments


Written by HeatherStone
628 days ago

Hi Timbo,

Great podcast which has started quite a discussion on the BizSugar community. Key questions might include: How do you know it's time to rebrand? What should your goals be when rebranding? How do you go about figuring out your new brand strategy. Thanks to Martin Lindeskog for sharing this.



Written by lyceum
590 days ago

Thanks Heather and Mark for continuing the thread! This will give me food for thought for the future when I am starting another round of podcast interviews.



Written by MarkT
628 days ago

hahah not a bad idea :)



Written by lyceum
628 days ago

Please keep us posted! :) Welcome to submit an entry on this topic in the future! All the Best, Martin Lindeskog.



Written by MarkT
628 days ago

I have a few ideas but nothing concrete. I think it's something that requires a lot more research on my part and is not something I want to do until I've achieved a few goals with my blog.



Written by lyceum
628 days ago

Mark Trueman: You are right. Take your time. Perhaps you will write a blog post about it later on and submit it here? :)



Written by MarkT
629 days ago

Great podcast. I've had to re-brand my businesses a couple times and I'm probably even going to have to rebrand my blog sometime in the near future as well. Great points to keep in mind when I do so.



Written by lyceum
629 days ago

Mark Trueman: Thanks for your comment. Do you already know now how you would like to rebrand your blog?



Written by BizRock
629 days ago

Good ideas,I agree with all...This was a very interesting article.Thanks



Written by lyceum
629 days ago

Goran: Thanks for your comment! Have you any interesting examples of rebranding a business?



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