From Small Business Big Marketing Podcast, episode #129:
This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch points – business name, stationary, signage, website, imagery, social media channels and so on.
How to rebrand a business [podcast]
Posted by lyceum under Social MediaFrom http://smallbusinessbigmarketing.com 4042 days ago
Made Hot by: fundpr on April 5, 2013 9:21 am
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“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
“Hey Martin,
Honestly, no. I think that most people can tell that they are...”
Comments
4042 days ago
Great podcast which has started quite a discussion on the BizSugar community. Key questions might include: How do you know it's time to rebrand? What should your goals be when rebranding? How do you go about figuring out your new brand strategy. Thanks to Martin Lindeskog for sharing this.
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