BizSugar.com › Social Media › How To Own Social Media: Always Coca-Cola

Big brands with big budgets have a lot of spare time and resources to experiment with social media marketing. They hire the most innovative (and expensive) marketers in the world, and then spend lots of time (and money) stamping their presence on the biggest social platforms the World Wide Web has to offer.

Any brand – including yours – would be foolish not to try and tap into such a bustling captive market.