BizSugar.com › Social Media › How to Master the Benefits and Pitfalls of Social Media Automation

If you’ve been reading our marketing automation hub, you’ve seen lots about the right ways to automate your marketing. Welcome messages, auto responders, drip campaigns, customized messages. All these are great to automate, easy to maintain once you’re over the content creation hump. But we’ve not addressed automation for email marketing’s bosom buddy – social media marketing.