BizSugar.com › Social Media › How To Increase Your Facebook Audience Reach Using Video

Facebook is becoming an increasingly frustrating problem for marketers.

On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.

But on the other hand, Facebook is becoming increasingly “pay-to-play” as they relentlessly scale back your organic post reach, or the percentage of your fans who see each post you share.