BizSugar.com › Social Media › How to Drive More Bookings Through Social Media Engagement - ResortsandLodges.com For Business

Despite what some critics might tell you, investing in social media can still drive real ROI for your property business. According to a survey conducted by Sprout Social, “90% of people have used social in some way to communicate directly with a brand. What’s more, social surpasses phone and email as the first place most people turn when they have a problem or issue with a product or service.”

If you’ve been spinning your wheels and not making much of an impact when it comes to your social media marketing efforts, It’s time to put a new plan in place.