A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign.
How to Connect Globally With Social Media
Posted by CindyKing under Social MediaFrom http://www.socialmediaexaminer.com 5288 days ago
Made Hot by: jkennedy on November 24, 2009 4:07 pm
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Comments
5287 days ago
Thanks for giving us the bigger picture with this great post of yours. I particularly found the Laurel Papworth video interview very informative.
Talking about making global connections, I have a question for you. What are your views about language in international cross cultural communications?
Despite being a Canadian, the only language I can communicate in with any degree of sophistication is English. But what are you seeing in the use of other languages such as French and Chinese to name but two? Is English the predominant social media language of e-communication and what if any accommodation should one make for the other languages being used on the web today?
Tony Johnston
5287 days ago
I have jumped on Social Networking Band wagon relatively late but now I have found that it is very helpful in bringing people too my website, but finding the right customer is the key. With international advertising you do have to be cautious in its presentation
5288 days ago
Great points to consider, one of the things I am always looking for is the balance between local and global. While there are many Canadians on the mainstream global social sites, many people I want to connect with prefer close to home sites. Thanks for sharing.
Tibor
5288 days ago
The paradox boils down to being consistent on the message associated with the brand while being sensitive to the cultural realities of how different people in different parts of the world use social media. I think we have talked about the second point before but I wonder if sometimes tweaking the brand becomes necessary as well and whether this ultimately means rethinking the concept of brand overall.
5288 days ago