Many businesses large and small are looking for the help of social media consultants. As the industry is unregulated anyone can be a social media ‘expert’ so how does a business owner tell who is good and who is not so good, especially if they don’t know much about social media themselves. There really is no such thing as a social media expert just people that do social media well.





Comments


Written by lyceum
3938 days ago

I agree with the Beatrice Whealan's statement: "There really is no such thing as a social media expert just people that do social media well." It is interesting that she has the title, "Social Media & Content Specialist at Sage."

I have been called a "blogger and social media evangelist" by author, Stefan Engeseth. I started my first blog in 2002. You should have a knowledge about marketing that includes a sense of business philosophy due to the fact that successful social media activities should be integrated with core values of the whole organization. You should be able to answer the question why you are in business, before you start with conversational marketing (another word for new social media).



Written by tcamba
3944 days ago

When choosing a social media expert, they need to be able to adapt to the company they are working for. They need to be creative since people's attention spans are pretty short now and you really need to be catchy,funny or plain amazing to get the most out of your social channels!



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