BizSugar.com › Social Media › How to Calculate Social Media ROI... Guerrilla Marketing Style

One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and suggest meas-
urement isn’t necessary.
Guerrillas measure their success neither by
awards from other marketers nor the amount of
noise they create. Guerrillas measure success by the