BizSugar.com › Social Media › How to Build a Successful Social Media Strategy

A good plan is the fundamental starting point for any business, especially in the field of social media marketing.

So before you sit down at the table defining your strategy, you need a plan of action that does not leave anything to chance.

You need to know, even before you start, what you are doing and if you are acting in the right way.

Hence 4 preliminary steps essential to building a successful social media strategy .