BizSugar.com › Social Media › How to Better Spend Your Social Media Marketing Budget (infographic)

How you spend your budget is largely dependent on what you’re trying to achieve with social media. Are you looking for new clients/customers? Are you trying to retain current customers and increase your customer spend? Are you concerned with improving search rankings?

Most businesses want to do all of the above, and they are interconnected, but it’s important to be honest about what’s most valuable to your business and achieving its goals. The reason why it’s important is because time and resources are limited for most businesses.