How Social Media Can Elevate Your Marketing Automation

Posted by amabaie under Social Media
From http://www.forbes.com 3384 days ago
Made Hot by: uttoransen on January 15, 2015 3:56 pm

Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media marketing program [...]

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Comments

Written by pvariel
3193 days ago

Hi Dave,

Nice to meet you here at Bizsugar!

It's really good to be in a community where people interact each other

Nice that i found you in this wonderful place.

John, thanks, Its really good to be here again,

It is really important to know that Social Media

Can elevate our marketing process.

You very well put all the connected information

in this regard. Thank you so much for the vital

information you shared thru this post.

Thanks Dave for sharing John's informative piece here. :-)

Keep sharing

Best Regards

~Philip V Ariel

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Written by erikemanuelli
3384 days ago

This was an interesting read, David.

Getting to know your users needs and problems, while creating segments of your audience based on specific metrics, and finally sending targeted communications, (even automated) are all stages of the sales funnel.

Email marketing is the cheaper and most powerful weapon, I think.

Social media channels are still undervalued by small business, don't you think so, David?

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Written by GrowMap
3382 days ago

Some small businesses jumped into social media without having their list building process in place. That is a waste of good traffic and effort. I've been trying to get them to understand they need to integrate social and email marketing for years. Wrote this in 2010 http://www.adotas.com/2010/08/email-social-media-the-horse-goes-in-front/

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Written by amabaie
3384 days ago

To me, it's the type of marketing you need to do, which depends on your product, your audience and even on audience segments. Email marketing is good for wearing down people on your list. But social media is better for word-of-mouth - which is still a massively powerful form of marketing.

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