BizSugar.com › Social Media › Holiday Social Media Marketing Trends 2014 - Infographic

A survey conducted by Offerpop of more than 120 digital and social media marketers from medium and large-size brands revealed that social media has become a mission critical element for a successful holiday marketing campaign. Brand marketers are developing a strong social media strategy, leveraging user-generated content, and driving social commerce in an effort to drive influence customer purchase decisions.

The results of the survey are featured in the following infographic.