BizSugar.com › Social Media › Here’s How Social Marketing Techniques Can Be Used For Social Good

Social marketing is more than just product awareness or brand building. For many companies, such as Heifer International, social marketing actually helps people all over the world.

The same tools that marketers use to sell things can also tell an incredible story of charity, and get more and more people in on selfless acts. Anita Wing Lee uses Periscope to connect with others around the topic of charitable giving. Recently, she went to Greece and Germany to share with the world the true impacts of the Syrian refugee crisis. Broadcasting via Periscope, she helped refugees broadcast experiences you probably won’t hear about in traditional media.