BizSugar.com › Social Media › Has Social Media Finally Dethroned Search As The Online Marketing Messiah?

By Belinda Summers

While it is impossible for companies to use a single dedicated strategy for online marketing, it is still possible to at least compare the results of two methods. Since the reign of Google as the new “yellow pages”, online presence has been dominated by search marketing. However, in the past 5 years or so, social networking has been chomping a rather large portion of the public’s overall online activity, thus giving more power to the advent of social media marketing as a legitimate marketing strategy.